Corporate Storytelling in Web3

by Cheril Clarke What comes to mind when you hear Coinbase? What about Binance, Ripple or Polygon? If you’re a native Web3 organization or fan, you probably have immediate and distinct thoughts when you hear about each of these companies. Whether poor customer service, low-fee transactions, lawsuits or powerful collaborations, each company is known for …

The 4 Most Important Skills of the Best Web3 Copywriters

by Cheril Clarke Writing for the web isn’t just about getting readers’ attention; it’s about understanding what’s important to them and offering tremendous value with each sentence. The most skilled writers understand rhythm, flow, structure, and how to communicate complex ideas to target audiences as clearly as possible.   There are many nuances to consider …

The Executive Hologram? How to Beam Yourself into Boardrooms to Defy Time and Space

By Hamsat Isiaka For many people, using holograms still seems like a scene from a science fiction film or novel instead of daily life. However, the technology already exists and is in service, allowing busy executives to beam into multiple meetings (regardless of physical location) at once. The holograms can project leaders’ physical presence, allowing …

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