by Cheril Clarke What comes to mind when you hear Coinbase? What about Binance, Ripple or Polygon? If you’re a native Web3 organization or fan, you probably have immediate and distinct thoughts when you hear about each of these companies. Whether poor customer service, low-fee transactions, lawsuits or powerful collaborations, each company is known for …
Category: Work
How to Choose the Best Web3 Copywriter for Your Project
by Cheril Clarke Writing high-quality web content is essential for your company. Anything less than stellar and you gamble on losing potential leads or, worse, going unnoticed. When choosing a writer for native Web3 businesses (or legacy brands wanting to grow into Web3), it can be tough to find the right fit. Thousands of writers …
The 4 Most Important Skills of the Best Web3 Copywriters
by Cheril Clarke Writing for the web isn’t just about getting readers’ attention; it’s about understanding what’s important to them and offering tremendous value with each sentence. The most skilled writers understand rhythm, flow, structure, and how to communicate complex ideas to target audiences as clearly as possible.  There are many nuances to consider …
Augmented Reality in Business
by Adesina Abdulhameed Remaining relevant in any sector strongly depends on how much your business incorporates innovations into its growth strategy. One up-and-coming technology that can captivate customers and solidify loyalty and engagement is augmented reality (AR). What is AR, and how can you leverage it to take your business to the next level? AR …
Why Your Web3 Business Needs a Community Manager and How to Choose One
By Adesina Abdulhameed Ever wondered why multiple Web3 projects crop up every other day, but few make it into the limelight? The fastest way to get a Web3-themed project wrong is to apply the general rules of business without understanding the uniqueness of Web3 itself. If your business is to survive, you must know that …
The Executive Hologram? How to Beam Yourself into Boardrooms to Defy Time and Space
By Hamsat Isiaka For many people, using holograms still seems like a scene from a science fiction film or novel instead of daily life. However, the technology already exists and is in service, allowing busy executives to beam into multiple meetings (regardless of physical location) at once. The holograms can project leaders’ physical presence, allowing …