Even in a bear market, there are over 5,000 crypto assets, with more being created daily. That’s incredible. That’s passion.
Most people have heard of Bitcoin, Ethereum and even ApeCoin, but many other coins and associated projects fly under the radar. With the birth of each new project comes a need for quality content to explain the vision, the team, the technology and the problem these projects solve. That’s where crypto content writers come in.
Content writers focused on crypto are wordsmiths specializing in creating compelling stories for the blockchain, Web3 and cryptocurrency space. They understand the complex nature of these technologies and can communicate them in a way that is easy for nontechnical people to understand. In addition to writing educational articles and guides, these writers also create engaging marketing copy that tells the story of a project and drives adoption. They know how to turn technical writing into narratives the general public wants to read.
So, consider hiring a crypto writer if you want to get involved in the blockchain space or take your crypto company to the next level. Here’s why:
They Can Create Engaging Content That Educates Your Readers
One of the most important aspects of any good content marketing strategy is creating informative and engaging content that educates your target audience. And when it comes to technical topics like blockchain and cryptocurrency, this is even more essential. After all, you’re not competing just with other projects in your space; you’re competing with all the other noise on the internet.
A good crypto content writer can take complex topics and explain them in a way that is easy for nontechnical people to understand. They have the skills and knowledge necessary to nail crypto writing jobs. They will also be able to infuse their writing with personality and charisma so that your readers stay engaged throughout. As a bonus, they can also help you develop content ideas that are both timely and relevant to your audience.
They Understand SEO Principles (Most Importantly, Keywords)
Good SEO is essential if you want your website and blog posts to be seen by anyone other than your immediate family and friends. And while there are a lot of different ranking factors that go into SEO, keyword research and keyword usage are still two of the most important things you can do when optimizing your site.
A skilled crypto content writer can help you identify which keywords are most relevant to your project and then strategically use those keywords throughout your site so that search engines will rank you higher in search results. This, in turn, will help you attract more website visitors, leading to more conversions (e.g., sign-ups, downloads, etc.).
They Can Help You Write Compelling Marketing Copy That Converts
In addition to creating informative blog posts and articles, a good crypto copywriter can also help you write compelling marketing copy that sells. This includes everything from writing website copy that tells your project’s story clearly and concisely to crafting emails that convert leads into customers to producing landing pages that drive adoption.
And because they understand how SEO works (see point #2), they can infuse their writing with relevant keywords so that your marketing copy not only reads well but also ranks high in search results—helping you attract even more website visitors who may be interested in what you have to offer.
They Have Experience Writing in Different Niches and Industries
No matter your company’s industry, a talented crypto copywriter can help you create unique and captivating content that reflects your brand voice while educating your audience about your business or project. Many crypto writers have experience writing for projects in different niches, but not all of them have the professionalism and longevity to pull it off at an elite level. That’s why it’s important to interview your content writer applicants. The crypto space moves at lightning speed, and that means your content needs to keep pace to remain relevant and keep readers engaged. The best crypto writers don’t sacrifice quality for speed. In fact, they can deliver both. They know how to consistently impress their clients (you)!
A committed copywriter who has a deep understanding of crypto is priceless. They can create growth-related copy that educates your target audience no matter their current financial literacy, they can understand SEO principles (most importantly, keywords), and they can write compelling marketing copy that converts leads into customers—driving adoption for your project.
The crypto space has seen its share of scams and negativity. You want to make sure your project never gets associated with that. It helps to have a content writer who excels at ethical blog writing and crafting brand-positive pieces. The ideal candidate will have experience, professionalism, strong feelings about doing the right thing, and pride in their work. They will have a keen interest in showing you in the best light and avoiding such issues that have dragged other projects down.
If you need help writing, editing or even developing a strategic communications plan for your crypto project, contact us today to learn more about our services. Web3 Comms can help with the full spectrum of your needs!