If you’re launching a Web3 project, you’ll want to write a killer press release to get the word out. A good press release will build on any social reputation you’ve already created and generate even more interest in your project. But what makes a great press release, and how do you get it in front of the right people? Here are some tips:
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Keep it short and sweet
While you must include all the relevant information about your project in your press release, you don’t want to overwhelm readers with too much text. Keep the audience in mind, and get to the point they care about the most first—and be concise. For example, if you’re pitching to a media outlet whose readers (or viewers) look to them for advice on solving a specific problem, start with the issue and then outline the solution your product provides. A press release isn’t an opportunity to puff up your project; it’s a chance to help others by sharing what your project can do for them.
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Make it newsworthy
Your press release should be newsworthy, meaning it should be interesting and informative enough that someone (like a journalist) would want to write about it. An excellent way to determine whether your press release is newsworthy is to ask yourself if it would make for a good news story. You might want to reconsider your angle if the answer is no.
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Write a catchy headline
Your headline is what will grab people’s attention, so make sure it’s punchy and attention grabbing. Avoid being too salesy or self-promotional—you want people to read your press release, not skip over it because they think it’s just another piece of marketing fluff. Your headline has one job: to compel a reader to stop and want to read the following sentence.
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Target the right outlets
Invest time researching which media outlets would be most interested in your story. There’s no use trying to pitch your press release to outlets that are not interested in what you’re working on; you’ll waste time and effort. And you’ll annoy journalists. You want to make their job easier, not make it harder by slowing them down with irrelevant information.
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Follow up after sending out your press release
Don’t just send out your press release and forget about it—follow up with the outlets you’ve pitched to and see if they’re interested in running your story. A little persistence can go a long way in getting coverage for your project.
Writing a great press release is an important part of generating buzz for your Web3 or blockchain project, but it’s not as simple as just putting out any old piece of writing. Remember these tips next time you sit down to craft a press release, and you’ll be on your way to getting the coverage you deserve. If you need help finding the right words, contact us today to see how we can make your Web3 project press release shine.
