When starting a Web3 project, it’s important to have a team that can execute. But who is on your team? What are their backgrounds? Why are they the best people for the job?
Team bios can answer these questions and more. They give potential investors and collaborators a snapshot of your team’s skills and experience, helping them understand why your crew has the right people for the job. So, if you’re just getting started, include bios on your website and in any pitch decks or whitepapers you produce.
Bios are important because they help your audience get to know you better. When you include bios on your website, your community will feel more comfortable with your team as fellow human beings and trust you more. If your bios are compelling enough, you can hook them to stay on your site longer to learn more.
What makes a great bio? Humanity. Creativity. And brevity. You want to intrigue readers and surprise them with something unique about each of your team members. Keep your team bios short but powerful. They should have personality and be interesting to read—not just a list of names and education backgrounds. Team bios should captivate. Including social media profiles at the end is also a great idea.
Think about someone who may be interested in joining your company or project. Published team bios are a great way for potential employees to learn more about a Web3 project and its founders. Bios can tell them a lot about a company’s culture and can help them see whether your values align.
Team bios are a fantastic way to show off your team’s skills and experience. They can answer questions like “Why are you the right team to solve a particular problem?” and help potential investors and collaborators understand what makes your team special. If you haven’t created bios for your “About Us” page, consider doing so today!