As a crypto project founder, you know that creating a successful project requires a ton of hard work. Research and development. Engineering. Community building and engagement. It’s a lot. But even with the best vision and intentions, it’s often impossible for you or a developer team to do everything alone. That’s where crypto writers can help. With their passion, skills and expertise, they can take some of the burdens off your shoulders and help your project thrive.
In this post, we’ll discuss how these niche writers can benefit your project and how to find the right one for you.
Freelancers and Web3 communications agencies can provide relevant, educational content for your website and social media channels. When it comes to crypto, these writers can be invaluable in creating quality content—especially for startups that don’t have the resources for a full-time staff writer.
Marketing and Communications for Crypto Projects
No matter your industry or project, a strategic communications plan is vital for telling your company story and building loyalty. Publishing excellent content is an effective way to build brand awareness and build a community around your business. A plan allows you to think ahead and determine what you want to be known for—your overarching themes, messages and so on—and prepare a schedule to publish content to reflect these values. You need someone to explain the value of your blockchain development and secure transactions.
Content marketing also improves SEO because search engines prefer fresh copy that is regularly published and updated instead of stagnant content that hasn’t been updated in years. Outsourcing your writing needs ensures you have enough time to focus on what you’re best at.
Benefits of Using A Crypto Writer in Blockchain Technology
In the Information Age, blockchain technology is becoming an integral part of business. A crypto writer in this space can:
- Know how to build trust through strategic communications.
- Understand how to build presence and authority on the web using SEO-rich content writing.
- They can help your website climb to the top of search results on Google, DuckDuckGo and other popular search engines.
- Know how to interview various members of your team (from the stack developer to the founder) and draw out interesting stories to brand your projects better.
- Break down complex topics from blockchain developers and make them more digestible for general audiences.
- Work remotely and serve clients worldwide.
- Create and execute social media plans.
Smart Contracts Need Smart Freelance Writers
Blockchain technology is inherently technical, and most people don’t care about or don’t want to know about the nitty-gritty of smart contracts and software development. They want to see how all this “blockchain stuff” relates to them—what difference it makes and why they should care. This is where a freelance writer or agency of writers with extensive knowledge brings value.
They can educate your audience about technology in a way that’s easy to understand without confusing them with unnecessary technical details. They can simplify big ideas and make them engaging so your readers will want to learn more and share what they know with others in their network.
Freelancer vs. Agency
The best way to harness the power of writers in this space is to hire a professional agency. Why? Because you can spread the work around to multiple people to ensure your content is delivered quickly. Speed matters in crypto, and timely content marketing is crucial. An agency may have writers worldwide to maximize uptime and delivery. They may also offer ongoing services, so after an initial consultation, you don’t have to think about your strategy at all.
An agency can work on many types of assignments, from video scripts for your YouTube channel to blog content writing, founder origin stories, white papers, research reports and more. They can handle several jobs at once without sacrificing quality in the process.
If you’re looking for help to get your message out there, or if you need captivating content written about your cryptocurrency project, we can help. Our team of experienced writers and communications professionals has a deep understanding of blockchain technologies and the crypto space. We are excited to help your project thrive. Contact us today to learn more about our services and how we can help you reach your target audience.