More than 2.4 million users have created Unstoppable Domains, a type of web address using blockchain technology. Over 400,000 users have generated blockchain domains that are easier to read (using ordinary language instead of confusing computer code) thanks to the Ethereum Name Service. The benefits of these new domain services include outright ownership (instead of temporary possession), decentralization (less worrying about downtime), and domains acting as digital wallet addresses for the online economy — all advances from how domains work in Web 2.0.