by Cheril Clarke
Writing high-quality web content is essential for your company. Anything less than stellar and you gamble on losing potential leads or, worse, going unnoticed. When choosing a writer for native Web3 businesses (or legacy brands wanting to grow into Web3), it can be tough to find the right fit. Thousands of writers claim to be the best, cheapest, or most qualified—but how do you know whom to trust?
Web3 is still new, and finding an elite writer who understands this era’s technical foundation and can also hook readers with solid storytelling skills can be challenging. The good news is we’ve done the legwork for you. Here are three things to consider when seeking a Web3 copywriter who can supercharge your content and elevate you above your competitors.
1) What kind of experience do they have?
Technical know-how and storytelling chops are not a usual mix, but that doesn’t mean it’s impossible to find or nurture and develop. Copywriters who have written sales content, stories for children, or even legal briefs may have the primary skills to apply to Web3. Ideally, you want someone who can digest and understand complicated business models and re-create the concept in a gripping way for readers. A veteran writer who isn’t afraid to embrace new technologies and ways of working is ideal because they have the work ethic and curiosity to thrive in this area. Also, writers with experience working in different niches—such as healthcare, finance, automotive, and real estate—are great candidates because they are used to being agile and adapting to changing trends quickly.
2) Do they use accurate data?
Great copywriters use data to back up their points. They add this data after researching and looking for relevant statistics and stories to support their arguments. Anyone can claim to know everything about a topic, but a writer who uses data and research to support their claims is stronger and more credible than one who doesn’t.
3) Are they passionate about Web3, and can they prove it?
If a writer is all in on Web3, can they prove it, whether or not they’ve had previous clients? By showing you previous white papers, special reports, website content, or even social media posts they’ve consistently produced, a potential writer can demonstrate their commitment to the space. It’s best to hire a writer who uses Discord and understands the difference between Bitcoin and meme coins—one who knows what Layer 1 and Layer 2 blockchains mean. They have to know the audience and address pain points and needs with authenticity.
It’s understandable to be cautious when hiring a writer with particular experience for a brand-new sector. Web3 is an exciting, fast-moving space with many moving parts, and it’s essential to choose the right writer (or communications partner) to meet your needs with precision. At Web3 Comms, we have a diverse and supremely experienced team of writers. We double- and triple-check our work and collectively have 20+ years of experience in every Web3 sector, including finance and tech. We can help you amplify your voice and make the connections you need. Contact us today to learn more.