by Cheril Clarke
Writing for the web isn’t just about getting readers’ attention; it’s about understanding what’s important to them and offering tremendous value with each sentence. The most skilled writers understand rhythm, flow, structure, and how to communicate complex ideas to target audiences as clearly as possible.
There are many nuances to consider when it comes to the evolution from Web 2.0 to Web 3.0 (Web3). The language is different. Understanding the technical details of blockchain, Artificial Intelligence (AI), cryptocurrency, and virtual and augmented realities is a skill Web3 copywriters need to thrive. The magic is understanding complex ideas and breaking them down into simple terms and examples that anyone can grasp. Education for early adopters and all who follow is crucial. Here are the four most important skills of the best Web3 copywriters:
1) Blockchain—For the last decade, “blockchain” has gained momentum in the business and the general lexicon. A solid Web3 copywriter will understand that it is a distributed ledger technology that uses cryptography to record transactions between people, companies, and governments—but can explain it to an audience of five-year-olds. Instead of saying blockchain transactions are “private and decentralized,” say “no one has to know who you send money to or receive it from—and there’s no single bank controlling everything. You don’t need a bank to facilitate your transactions.”
2) AI refers to the creation of intelligent machines capable of performing tasks previously possible only by humans. These include video editing, generative art, painting, visual perception, speech recognition, decision-making and instant translation between languages. AI is a subset of the broader field of computer science. It isn’t perfect, but it improves daily, and a competent Web3 writer can leverage AI to work better, faster and more robustly. AI does not take away human creativity and work ethic; it enhances them. A Web3 writer who has the foundation of elite copywriting skills can leverage AI to produce magical copy.
Magical unicorn working on a laptop created using the AI platform Midjourney
3) Cryptocurrency is a digital asset designed to work as a medium of exchange (like a dollar bill, euro or peso, but better) that uses strong cryptography (computer coding) to secure transactions, control the creation of additional units (inflation) and verify the transfer of assets. Bitcoin was the first successful decentralized cryptocurrency. However, there are thousands of other digital currencies, and a Web3 copywriter should know the difference in value (real or perceived) and the power of cryptocurrencies beyond their volatile values.
4) Virtual and augmented reality—These incredible feats are a mix of computer-generated simulations of a 3D environment that can be interacted with in a seemingly natural way. Right now, virtual reality requires a special headset like the Meta Oculus or Samsung Gear. Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input like sound, video, graphics or GPS data. AR most commonly uses a smartphone camera to detect its position.
An elite Web3 copywriter is someone with technical and storytelling skills. It is someone who understands journalism, social media, human psychology and more. They are capable of understanding and clearly communicating complex technical concepts. This is a new day with unique opportunities to leverage newer technology in content creation. Hiring the right Web3 copywriter can help your brand or project sizzle and grow faster than your competitors can realize what is happening around them.
At Web3 Comms, we understand how technology impacts business and aren’t afraid to harness its power instead of being fearful of it. Collectively, we have more than 20 years of writing experience and have reached audiences from kindergarteners to Fortune 500 executives. We know how to transform the most technical content into compelling narratives.
If you’re looking for a team to help you tell a better story while boosting your reach, contact us today to learn how we can help.